ForgeLabs AI / Answer every call
After six. At lunch. On a Sunday. When you're already on the other line and under a sink. Every one of those calls gets answered, the details get taken down, and the job lands in your calendar — without replacing the person who answers your phone today.
Your number stays yours. We only pick up the calls you'd otherwise miss.
When someone's water heater goes at 8pm, they don't leave a voicemail and sit tight. They hang up and call the next company on the list. That call is worth the same as any other — you just weren't there to take it.
And it's worst exactly when you're doing well. The busier the week, the more of the phone gets missed: you're on a job, your front desk is already on another call, or it's simply gone six. The calls you lose are the ones your advertising just paid for.
It's an AI assistant on the phone, set up on your business — your hours, your service area, the jobs you take and the ones you don't, answered in words you sign off on before it goes live.
Are you open Saturday? Do you come out to Cedar Park? Do you work on that brand? It answers from what you told us about your business — and when it doesn't know, it says so and takes a message instead of guessing.
It offers real slots from your calendar and puts the appointment in, with the caller's number attached. Someone ringing to ask when you're coming gets told, without anyone having to look it up.
Gas smell, water coming through a ceiling, no heat in a freeze — those don't get a message taken. They go straight through to whoever is on call, with a quick handover so they're not starting from nothing. You set what counts as urgent.
Name, callback number, the address, what's wrong, how soon they need you, and whether they're already a customer. The things that decide whether a job is worth driving to — captured the same way every time.
After every call, a short write-up of who rang and what they wanted. You can read it between jobs and decide what needs you tonight and what can wait until the morning.
If your area needs it, callers get handled in either language rather than hanging up. Optional — we turn it on if it's useful where you work.
How many calls you get, when you miss them, who's on call, what counts as an emergency in your trade. If it isn't worth doing for you, we'll say so on that call.
Your hours, your area, what you will and won't quote over the phone, your on-call numbers. Then we test it hard — including the awkward calls — and you listen to it before anything goes live.
Your phone rings first, exactly as it does now. Only what goes unanswered — or comes in after hours — rolls over. Your number doesn't change, and it's reversible in a minute.
For the first two weeks we read every call. After that you get a monthly rundown: what came in, what got booked, what got passed to a person.
Most people start with the first one and stay there. You can move between them whenever you like — it's a forwarding setting, not a rebuild.
Your team takes everything during the day. Evenings, weekends and holidays roll over instead of going to voicemail. The lowest-risk way to find out what you've been missing.
The second and third callers stop hitting a busy tone. Lunch stops being an hour of the day where nobody picks up. Your front desk keeps every call it can actually get to.
Everything gets answered first and anything that needs a person gets passed to one. For shops with no front desk, or where the phone is pulling someone off the tools all day.
It's your name on the phone. We'd rather you knew exactly how this behaves before you put your reputation behind it.
Some people hang up the moment they realise it isn't a person — not many, but it happens, and anyone who tells you it never does is selling. That's exactly why we start at after-hours: those calls were going to voicemail anyway, so the worst case is where you already were.
Doctors' and dentists' offices are a different job, with rules around patient information that this setup isn't built for. If that's you, say so on the call and we'll point you at someone who does it properly rather than take the work.
You don't have to start here. Most people find us because their ads aren't landing anywhere, and answering the phone only matters once the phone is ringing.
We click your ads the way a customer would and tell you where they land.
One page built to turn clicks into phone calls, with a form we test in front of you.
Everything on this page. The 8pm Saturday call you'd normally lose becomes Monday's work.
We run the ads, keep the page working, and answer the calls that come in.
Not a starting point. This one opens up once we've already done something smaller for you — taking over ads we've never seen isn't fair to either of us.
No, and we'd talk you out of using it that way. Your front desk knows your customers, reads a room and handles the ones that need handling. What they can't do is be there at 9pm, or be on two calls at once.
This picks up what falls off the edges — after hours, at lunch, when the line is already busy — so nothing lands in voicemail. Most people find it makes the front desk's day quieter, not shorter.
Yes, and it's the first thing we test. Ask for a person and you get transferred straight away — you don't have to say it three times or wait for it to finish a sentence.
Anything you've told us counts as an emergency skips the conversation entirely and rings your on-call number, whether the caller asks or not.
Yes. Your number stays exactly where it is, with the same carrier. Nothing gets ported and nothing on your van, your truck or your Google listing has to change.
All that changes is a forwarding setting on your line: calls you don't answer, or calls outside your hours, roll over to us instead of to voicemail. You can switch it off yourself in about a minute.
Google Calendar and Cal.com it books into directly. Several common CRMs connect too, and we'll tell you on the first call whether yours is one of them — before you've paid for anything.
Some field-service systems need custom work, and a few don't let anyone in at all. We'll say which yours is straight, rather than promising an integration and discovering the problem later. Worst case it still answers, books into a calendar and emails you the details — you just copy it across.
Usually one to two weeks from the kickoff call. Most of that is us building it on your business and testing it, not you doing paperwork — you're looking at about an hour of your time in total.
Nothing goes live until you've listened to it handle your own awkward calls and told us you're happy.
Fifteen minutes on the phone. We'll work out roughly how many calls go unanswered in a normal week for a shop your size, and whether this is worth doing for you. If it isn't, we'll tell you on that call.
Or email hassan@forgelaboratory.net · 206-724-1071