We followed the ads of 73 Texas home-service businesses to where the click actually lands. 43 of them never reached a page the business owns.
We don't need your passwords or access to your ad account.
We audited 73 businesses. 43 never reached a page of their own, 17 had no tracking pixel, and we named none of them.
Every one had ads running that day. We followed each click through every redirect to wherever it actually ended up.
No page of their own — 43 A page they own — 30
17 of the 30 with a real page had no tracking on it. Nobody can say which ad produced a booked job — including whoever they are paying to run them.
Austin-weighted, found by searching for ads that were running, and one day's snapshot. We can't see who reads a chat inbox, so we don't claim to — and a chat destination is a real Meta objective, not automatically a mistake.
We don't name any of them, and we won't. You get the patterns, nothing that identifies a business.
We show you what's wrong, free. If that's useful, we fix one thing, fast. Anything after that is your call.
We follow your ads to where they actually land, then send you the write-up: what's losing you calls and what we'd do about it. Your ads are public, so we need nothing from you.
One page built to turn clicks into calls. A quote form we test in front of you, and tap-to-call. Phone-first, because that's where your ads get seen. Small on purpose: you see how we work before anything bigger.
Every call answered, day or night. The job, the address, how soon — in words you approve — straight into your calendar, with a summary before you've put your tools down. The 8pm Saturday call becomes Monday's work.
We run the ads, keep the page working, and answer the calls. One number every week: what each new customer cost you. Not impressions. One team, so nobody gets to point at anybody else.
Not a starting point. This one opens up once we've already done something smaller for you — taking over ads we've never seen isn't fair to either of us.
How it works
Your ads are public, so we just click them. Does the page load? Does the form actually reach you? Can someone call you in one tap? We submit nothing and we don't need your login.
One page, done properly, live within two weeks. Small on purpose: you find out whether we do what we say before committing to anything bigger.
A page that works means more calls — 7pm, mid-job, Sunday. We make sure every one gets answered and booked instead of going to voicemail.
Open your own ad on a phone, signed out of Facebook. Tick what's true. Nothing is sent anywhere — this runs in your browser.
Tick what applies. We will tell you what each one costs you, and what we would do about it.
Most agencies hire someone else to build the page. That's how so many of the ones we checked ended up broken without anyone noticing — a form that quietly goes nowhere looks exactly like one that works.
ForgeLabs is run by a software engineer — Microsoft-certified. The audit behind those numbers wasn't bought in from anyone. We built the tool that did it.
Every number above came from opening the real page and looking at what's actually on it.
Two early findings of ours were wrong. We caught them, fixed the method, and wrote down why.
If we couldn't confirm it, we say so, instead of counting it against you to pad a number.
How fast we build, how fast we answer, how many enquiries come in. We won't promise to close sales for you — that's your job, and you're better at it.
Tell us your business name and how to reach you. We'll check your ads and send you what we find — free, and yours to keep whether we ever work together or not.